Pampers ‘Pooface’ Wipes Campaign
This project began as a social campaign for Pampers baby wipes. Featuring ten young babies filmed in high definition, and in super slow motion doing what they do best. I was asked to create a bespoke typeface for the spot to emphasise the theme. It quickly became an international print campaign translated into many languages across many markets and won three awards at Cannes International Festival of Creativity 2015.