KFC Zinger Popcorn

KFC wanted to promote their new spicy limited edition chicken in a way that grabbed attention as well as conveyed the unique heat that only Zinger can deliver.

It seemed the best way to portray the explosive sensation of the product was to create an equally explosive visual direction. I helped direct a very talented photographic team to get the best representation of the idea, and we literally fired chicken out of a cannon for a day to get the right effect.

I produced a wealth of flexible touch points from tactical ads placed outside competing Nando’s restaurants, to customised banner ads in The Mail Online and a range of animated social films as well as in store posters.