McDonalds McSpicy

Agency: Leo Burnett

McDonald’s needed a hot new VI for their summer collab  with Franks Hot Sauce, the McSpicy and their tasty spicy mayo.

The Solution:

Reflecting the bold flavours of the product, I developed 2 visual directions. The main campaign, angled in a scorched furnace corner to display the products, and a more lively and rebellious VI for the launch event and activation touch points, implemented over fly posters, tray liners, and a spicy social campaign.

The Result:

A fiery 360′ campaign utilising paid social and  influencer content, a bold TV ad, instore and a saucy takeover of other active McDonalds campaigns to challenge people to make everything on the menu hot.