I created this cover featuring on a giant pop-up Christmas cookbook which opened to reveal two real life Asda chefs preparing a tasty Christmas meal. This was recreated as a coverwrap for the Metro newspaper to turn the morning paper into a cookbook for commuters.

I was fortunate enough to be involved from the kickoff of this great project, producing concept scamps and coming up with ideas for the magical machines of the fantastical factory.

ASDA Christmas Campaign 2017

For ASDA’s 2017 festive campaign, we created ‘The Imaginarium’, Asda’s very own Christmas workshop. This ‘Best. Christmas. Ever.’ was launched simultaneously across ITV, Channel 4 and Channel 5 with a spot featuring a Wes Anderson take on Willy Wonka’s factory showing a behind-the-scenes glance into the magical world where Asda Christmas treats were created. The campaign was fully integrated, spanning several variations of a TV spot and YouTube bumpers, press and out of home, dynamic digital content and even a Snapchat filter.