McDonalds Halloween

Agency: Leo Burnett

McDonald’s needed a spooky refresh to their Halloween look and feel which appealed to both children and adults. I identified that their previous look and feel had some stylistic inconsistencies and proposed a revamp.

The Solution:

I created a fresh hand drawn design with a consistent line style across all assets including a hand drawn take on their typography and a suite of illustrations for them to use throughout their stores nationwide.

The Result:

A vibrant and playful visual identity that was flexible across instore displays, window vinyl graphics and animated displays, as well as on social and their menu platform.