For 29 years Saatchi & Saatchi have been curating The New Directors Showcase in Cannes. The Showcase celebrates new directing talent emerging in the industry and gives them a platform to be seen and discovered. We decided to rename the event ‘The New Creators Showcase’, as at its heart the showcase is about Storytelling, and stories can now be told in increasingly creative ways using new platforms.

Saatchi & Saatchi
New Creators Showcase

Visual Identity

 

Driving the concept of stories unleashing across different formats and through different channels, I wanted to create a visual identity that communicated the instantaneous nature of electronic media and fracturing delivery of stories. Working with a talented 3D animator we brought my initial designs to life and produced an impactful motion graphic to introduce the show.