Pampers Development Campaign

Off the back of our rebrand’s success, I was asked to create a new visual direction for an upcoming campaign centred around child development. I created a simple stripped back design that maintained brand presence, but heroed a new photography direction which I wanted to intimately capture the many moments of a child’s growth and development in a fresh and sensitive manner. For Instagram an alternative treatment of photography was developed that utilised a more filtered look that was more fitting with the platform.