Apple Watch Launch for EE

Integrated

In one of its biggest digital out of home (DOOH) campaigns since the brand launched in 2012, EE ran this campaign across the UK including the IMAX in Waterloo to promote the new Apple Watch Series 3. Celebrating the built-in cellular functionality of the watch, the concept ‘Going all out’ was driven with a multi-million-pound, multi-channel campaign run across TV, out of home, Cinema, video on demand, digital and social channels, kicking off with a 30 second TV ad.

Following the creative lead of the commercial, I was asked to come up with an idea to visually carry the sentiment across all other channels.