Tesco wanted a new platform to celebrate their commitments to customers and local communities.

From Free nappies for premature babies, to free fruit and veg for schools, to stocking the biggest own-brand Free From range of any supermarket, and Clubcard Rewards that include meals out, holidays abroad and £2.50 cinema tickets.

To celebrate these, the team at BBH launched Tesco’s new masterbrand platform in a fully integrated campaign:

Need Anything From Tesco?

Using everyday products we made their commitments into cleverly constructed images of Tesco shopping baskets that each told a different story.

I created over 90 product variations and many combinations to get the perfect basket compositions. We then had our products manufactured and shot to appear across press ads, OOH, and social formats along side a high energy hero film.